From sale day to a posted market report — in a few minutes.
Herd Square is built for sale yards and auction barns. Get your yard set up once, lay out the report the way you'd write it on a notepad, and post a clean weekly writeup your buyers and consignors actually read.
- 01
Set up your yard
Sign in and add your yard — name, town, website, and logo. Then set up the header and footer that ride along on every report: your sale schedule, phone number, whatever you want buyers to see right up top.
- Each yard gets its own page and brand on Herd Square.
- The owner runs the layouts, the team, and the settings.
- 02
Lay out your report the way you write it
A layout is just the shape of your weekly writeup — the sections, the weight classes, and the spots where you'll drop in numbers and commentary. Make one for your regular Tuesday sale, another for special cow sales, and pick one as the default for new reports.
- Start from scratch, copy a preset, or save an existing report as the layout.
- Star your go-to layout — new reports start from it on their own.
- Each yard has its own set, so nobody's stepping on anyone's toes.
- 03
Write up this week's sale
Click New report from your yard page. Your default layout is already there. Type in receipts, how the day trended, your top classes, the weight-and-price table, and a few lines on how the sale went. Save as a draft anytime.
- Plain fields for receipts, trend, sale type, and your write-up.
- Add tables for weight ranges, breeds, or special classes.
- Link out to the original sale source if you want.
- 04
Post it, share it, and put it on your own site
Hit publish and the report goes live at its own web link on your yard's page. Send it out on Facebook, in your buyer text thread, or by email — or paste a one-line snippet into your existing yard website and the latest report (or a running list of recent ones) shows up right there, refreshing itself every sale day.
- Published reports get a permanent link that buyers can bookmark.
- Drop the latest report or your recent reports right onto your own yard site with one snippet.
- Built for the phone first — easy to read in the truck or out at the pens.
- Listed on the public Market Reports page so new buyers can find you.
- 05
Your dashboard builds itself
Because every report you put up has your numbers in real fields — receipts, classes, prices, trend — Herd Square keeps a running picture of your yard. Trend lines by class, seasonal heatmaps, year-over-year, the headlines from each week. There's nothing extra to keep up: post the report and the dashboard catches up on its own. Same one-line snippet drops it onto your own yard site.
- Built straight from your published reports — no spreadsheet, no extra step.
- Share it as its own link, or drop it on your yard website with one snippet.
- Already been posting reports for years as PDFs, emails, or web pages? Send your old ones over — we'll clean them up, line them up with your layout, load every sale, and your dashboard launches with the full back story.
- 06
Next week, faster
The hard part's behind you. Each new report starts from your layout, so writing it up is just a few minutes of typing in numbers. Your back catalog turns into a public archive of your sales, and your dashboard fills out a little more every week.
- Past reports stay up, sorted by sale date.
- Buyers can scroll your sale history and see the patterns.
- Fixes after publish keep the original sale date — reports stay where they belong.
- 07
Bring the crew in
Add the folks at the yard so more than one person can write up and post reports. The owner manages the team and the layouts; anyone you invite can write the reports.
- Owner / editor roles per yard.
- Everyone publishes under your yard's name.
Quick answers
- Who is Herd Square for?
- Sale yards, auction barns, and order buyers who put out a market report every week and want a real home for it online.
- Do buyers need an account to read reports?
- Nope. Published reports are open to anyone with the link, on any device.
- Can I fix a report after I've posted it?
- Sure. Edits keep the original sale date — the report still belongs to the day it covers, even after a fix.
- Can more than one person from my yard post?
- Yep. The owner can invite editors. Everyone posts under the yard's name.
- What does it cost?
- Free to get set up and put out your first reports. Give us a shout if you want to talk through what your yard needs.
- What happened to the old marketplace?
- We've shelved the curated cattle marketplace. Herd Square is focused on helping yards get their market reports online.